萃 [ cuì ]

A Year of Storytelling: GUC Human Resources Magazine Trilogy

CONTEXT.

Global Unichip Corp.
HR Division Magazine Trilogy

ROLE.

Editor-in-Chief
Graphic Design Lead

SKILLS.

Project Management
Cross Team Collaboration

TIME.

2024 Aug
( 12 months )

TEAM.

Emily Chu

TOOLS.

Powerpoint
Procreate

GOAL.

A magazine series capturing HR members’ shared stories and reflections, serving as a professional yet warm record that celebrates milestones and marks each chapter in their development.

ROLE.

‧ Led visual direction and layout design, including cover art on each issue.
‧ Managed scheduling, budgeting, and print production within a 2 year timespan.
‧ Developed intuitive templates to ensure consistency across issues.
‧ Collaborated with 40+ writers, editors, and HR stakeholders.

PROCESS.

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Planning → Design → Production → Delivery

RESEARCH & PLANNING.

‧ Met with the HR Head to align goals, audience needs, and overall tone.
‧ Collected and reviewed contributor content to inform layout planning.
‧ Provided specifications and presented preliminary layouts for feedback.

PRODUCTION & DELIVERY.

‧ Finalized print-ready files.
‧ Coordinated with the printer to manage proofs, revisions, and delivery timelines.
‧ Reviewed sample copies for quality and presented to the HR Head for final approval.

DESIGN DEVELOPMENT.

‧ Developed the visual identity, including color palette, typography, and graphic elements.
‧ Designed 100+ initial layouts and cover concepts to explore visual directions.
‧ Iterated designs based on stakeholder feedback.

DELIVERABLES.

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COVER ART.

Issue I
The mountains stand distant and shrouded in mist, a blurred view that is yet to be unveild as we begin our ascend towards knowledge and growth.

Issue II
The paths of growth are winding and cover vast terranes, a journey filled with new discoveries and perspectives.

Issue III
Reaching the summit, we have not come to the end. From here, we see how far we’ve come and how much more there is to explore with clearer vision.

PAGE DESIGN.

Intuitive Template Design

Due to the limitations of the tools available, all pages were designed in PowerPoint, which lacked advanced layout features to streamline the designing process.

To address this,
I developed intuitive templates that simplified production and guided collaborators to “fill in the blanks” with ease, ensuring consistency and efficiency across publications.

Format Consistency Assurance

Working with a team of contributors who were primarily non-professional writers, I often received materials with varying levels of visual quality and constant inconsistencies.

Anticipating this,
I focused on placing images strategically, creating design layouts that harmonized diverse styles into polished, cohesive publications.

Customized Graphic Design

Since articles were collected among a diverse group of contributors addressing a wide range of topics. Many of these topics were new or foreign to one another. In turn, it sometimes relied on strategic graphic design to engage readers' interest.

To address this,
each article was custom-designed with its own visual elements and color palette. As a result, the publication became as much a lookbook of ideas as it was a record of shared memories.

EXPERIENCE DESIGN.

I designed interactive word puzzles that consisted of all author names at the beginning of each issue.
When all names are circled, Chinese characters that best represent the theme of each issue appears.

Issue I
"精彩" refers to the "abundance" of stories shared from experience.

Issue II
"星海" refers to a "sea of knowledge and insight" that awaits to be discovered.

Issue III
"極" refers to the "utmost beauty" when positioned at the top of the summit.

RESULTS.

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Received positive feedback from HR leadership and contributors, who noted that the magazine helped foster a sense of community, recognition, and memory-keeping.
Our HR Head referred to it as “the essence of our endeavors.”

REFLECTION.

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This project taught me how to manage tight production schedules while maintaining design consistency across multiple issues. Through the process, I've also come to find the delicate balance between asking for permission and seeking confirmation when making decisions.

If I were to do it again, I would integrate my learnings from project management and approach it as an agile project, engaging readers earlier in the process and gathering more feedback to further improve clarity and engagement.

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